How Microsoft Teams makes the difference in Marketing

Marketing is an ever-growing industry for any business, and the evolution of the marketing over the past 20 years has certainly highlighted this. In a new era of digital marketing, it is crucial that communication is strong, and your team know your chosen campaigns before being publicised to the world.

Microsoft Teams is a platform designed to help teams communicate effectively and efficiently. Marketing campaigns take time and require thorough planning, so it’s understandable if it proves frustrating for your campaign to be mis-communicated, delayed or held up. Due to this, a platform needs to be used for clarity and to avoid these strenuous problems.

So how does Microsoft Teams make a difference to marketing?

Firstly, whilst campaigns are in progress and development, ideas can be shared and developed. Simply start a conversation with multiple team members, or even the whole office, and gather thoughts on your presented topic. Messages will be received instantly so there’s no need to stress over response time.

Content in Microsoft Teams can also be streamlined. If there’s a new campaign or product to be marketed, all content – whether it’s an image, spreadsheet, link or document – can be shared through one platform. Keeping your team ‘in-the-know’ is essential to marketing. Once the campaign is live, encourage your colleagues to push your content through all channels. Simply post a link to your campaign and colleagues will be given the opportunity to ‘share’ to their selected social network.

It’s not just documents and files that can be shared through Microsoft Teams. Has your company recently been featured in the media? With Teams, you can quickly keep up to date on the latest happenings within the company. Should your business receive positive or negative feedback, third-party apps such as Twitter and Facebook can also be connected to your profile, where brand mentions can be automatically filtered into Microsoft Teams. This can prove extremely efficient when it comes to reaction and response time.

The integration of Microsoft Planner with Office365 also allows for an organised campaign schedule. Set tasks for yourself or assign them to other colleagues and track the status of these tasks with just the click of a button.

What’s more? Teams works across multiple devices, so whether you’re on the move, in a business meeting or simply sat at your desk, your marketing priorities will stay the priority of your colleagues.

So, if you’re interested in how Microsoft Teams can fulfil your marketing needs then why not take advantage of Intelogy’s knowledge and expertise, and speak to us to learn more about the services we can provide.